This is the key to everything, including success in business. Other factors contributing to success are respect, discipline, speed and foresight – not to mention exceptional ideas that lead to fully fledged concepts.

Here, speed in implementing business fields and sustainability in expanding them are by no means contradictory. Rather, they are both important parts of the same strategic principle. After all, entrepreneurs aim to conquer a market while creating something that will last – for both current customers and for the next generation.

People who think along these lines naturally set great store by reliability, integrity and steady growth.